Grunt
On-demand hardware & material delivery—get supplies from any local supplier to your site in under two hours.
Category
Logistics
Platforms
Year
2024
Grunt
On-demand hardware & material delivery—get supplies from any local supplier to your site in under two hours.
Category
Logistics
Platforms
Year
2024
The Challenge
Grunt approached us with a strong value proposition and a fast service model, but their brand voice and social presence didn’t capture attention or scale demand. Their engaging service promise—deliver materials in under two hours—was lost in the noise of construction vendors and logistics messaging.
Grunt approached us with a strong value proposition and a fast service model, but their brand voice and social presence didn’t capture attention or scale demand. Their engaging service promise—deliver materials in under two hours—was lost in the noise of construction vendors and logistics messaging.
Grunt had built a loyal customer base through word-of-mouth, but their digital presence wasn’t keeping pace with the quality of their service. While contractors and tradespeople appreciated the speed and reliability of deliveries, that story wasn’t being communicated online. As a result, their social channels lacked consistent engagement, their value proposition wasn’t clear to new audiences, and they struggled to translate brand awareness into measurable growth.
Grunt had built a loyal customer base through word-of-mouth, but their digital presence wasn’t keeping pace with the quality of their service. While contractors and tradespeople appreciated the speed and reliability of deliveries, that story wasn’t being communicated online. As a result, their social channels lacked consistent engagement, their value proposition wasn’t clear to new audiences, and they struggled to translate brand awareness into measurable growth.
Our Strategy
We developed a UGC-driven, multi-format content ecosystem that told stories of real customers (contractors, subs, property owners) using Grunt, while layering in service highlights, behind-the-scenes logistics, and trust proof points. We then distributed it across Reels, TikTok, LinkedIn, and Paid Social to drive awareness, installs, and supplier interest.
We developed a UGC-driven, multi-format content ecosystem that told stories of real customers (contractors, subs, property owners) using Grunt, while layering in service highlights, behind-the-scenes logistics, and trust proof points. We then distributed it across Reels, TikTok, LinkedIn, and Paid Social to drive awareness, installs, and supplier interest.
To address this gap, we focused on creating authentic, story-driven content that highlighted real customer experiences while showcasing the operational reliability of the Grunt platform. By blending customer testimonials with behind-the-scenes footage of the delivery process, supplier partnerships, and the people powering the service, we built a content strategy that was both relatable and trust-building. This narrative approach allowed Grunt to stand out in a crowded market, connect more directly with their audience, and drive meaningful action across social channels.
To address this gap, we focused on creating authentic, story-driven content that highlighted real customer experiences while showcasing the operational reliability of the Grunt platform. By blending customer testimonials with behind-the-scenes footage of the delivery process, supplier partnerships, and the people powering the service, we built a content strategy that was both relatable and trust-building. This narrative approach allowed Grunt to stand out in a crowded market, connect more directly with their audience, and drive meaningful action across social channels.
The Results
Reel Views
Engagement
Follower Growth
Get started
Your viral journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your viral journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your viral journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.